why hire a copywriter?
Copywriters write the text, called copy, for marketing and advertising materials.
Good copywriters write compelling, polished copy that can make the difference in whether your company gets more sales, gets more clients, gets more clout, or whether it gets noticed at all.
By hiring a copywriter, you’re making an investment in your presentation and style. When people read your ads, articles, website, brochures or what have you, they’re forming an opinion of you and your products … so wouldn’t you like to make the best impression you can?
But can’t you write your own copy?
Sure. You can also sew your own clothes. But the results might not be pretty, and most people won’t take you seriously.
Look at it this way: if you’re going on a job interview (which you are every time a customer sees or hears anything about your company), do you put on a nice suit, comb your hair and check your breath?
Or do just slap on your slippers and old sweatpants and say “good enough?”
Copywriting is like that nice suit for your company. A professional, thoughtful presentation can make all the difference in the world.
Why hire a copywriter? Because copywriters are experts in using words to earn you money.
But if you’re still curious about how I can help with your specific needs, please contact me today.